Using Scratch Cards as Promotional Items


The history of scratch cardsIt was in the seventies that the original scratch card was created. An American organisation was responsible for the very first card, which was computer-generated, but it was not until the eighties that the idea was patented. Scratch cards are popularly used by lots of different organisations such as charitable firms and other businesses that use them as part of their promotional marketing campaign. They do not necessarily need to be purchased. If you open a magazine you may find a scratch card that has been given away by a company to promote their products. Because they can be created using a PC they can be produced in large numbers and on demand. Although they can be used for promotional purposes, they are one of the most popular gaming products around the world such is the nature of their popularity. The basic idea that lies behind scratch cards is that 3 identical symbols should be scratched off and matched although some have become so advanced that they are similar to more complicated games such as monopoly, for instance. What a typical scratch card looks and feels likeA scratch card is instantly recognisable.

It is small and rectangular and usually very colourful and so quite attractive to the eye. A scratch panel will be found on the surface of the scratch card which can be removed with a coin or something similar to reveal the symbols that must be matched. The reason they are popular is because they are visually attractive and can produce a win without a great deal of effort. The rules can be written on the back so that the player is familiar with what is expected of them, and these should be written simply so that they are understandable.

If you find that you have not won you can then go and see where the symbols were that would have allowed you to win. Using scratch cards to promote your businessThere are some very reliable scratch card producers that will allow you to design your own game and scratch card panel which you can use to promote your company and draw interest to your product. You could even gear your scratch card to enable someone to win one of your products and get people talking about what it is you produce. You could give your scratch cards away through magazines or in newspapers or even as a fun game as part of a corporate gift bag. Scratch cards are long established but are an original idea that you can use to promote your business and raise your company’s profile significantly.

Showcase Your Hats With Hat Display Fixtures


This article will discuss five major ways on how to exhibit your hats and caps properly promising that you trade your hats in no time. There are a variety of factors that one needs to regard in arranging the area of the inner retail space, especially if the present space is not large to start with. Getting the right cap displays and determining the right position for these hat display fixtures will one way or another affect the success of your cap business. Easy Access to customers. It can be really convenient for your customers if your custom cap display fixtures could be easily seen. Cap display stands should be in a location where clients often move past. Precise positioning of your exhibit racks is one of the key strategies in pulling up your margins. In doing so, these are likely to make your caps or hats be rather prominent if they are placed in cap display stands and can be easily tried on by the customer.

Space management is often a challenge when it comes to determining the appropriate position for your display racks. Planning on where to place these racks is crucial. For you, as a merchandiser, you would certainly want to optimize budget and minimize other unwanted costs. These racks need to be strategically placed in areas and in a manner that they will not look crowded. Remember, the key here is to attract more customers. And crowded display racks are one big turn-off. They are so definitely not conducive to consumer spending. Arrange the caps in accordance to the type of target clients. Hats can be fairly lined up according to age, gender, application, whether these are for activities or for fashion. Kids hats presented in custom hat fixtures can be grouped together in an area near by the kids’ dresses. Place a mirror near these cap display stands. The clients would wish to see their reflection and confirm if the cap suits them and include a cap or more to their purchase. The mirror could be placed on top of your display racks, ideally in the centre or depending upon your creative taste when it comes to arranging products on shelves and racks.

Discounts. Placing a sign displaying discounts on hat display fixtures is still effective in drawing customer’s interest. Discounts one way or another dictate the way the customer behaves. While these discount tags are strategically placed on your custom hat fixtures, they are going to be so favorable for spending and that customers might want to add these hats in their purchase Put posters of celebrities near custom hat fixtures. This is the merchandising strategy that can be translated to greater market returns of profit margins. This is to retain a long lasting memory to the client as soon as they purchase the hats exhibited on your racks. This is what you call receptivity. Posters improve your product line. Anything which goes with a pleasurable and efficient representation of something like a famous celebrity donning the exact same brand exhibited on your racks can make the product more appealing.

Handling Complaints


No company can avoid it completely. Eventually you?re going to have a customer come in who?s angry with you.

There simply isn?t a way to please everyone, but how you handle a customer who?s mad can do a lot to ease back any potential damage and improve your standing with them in the end.

The first steps are the most basic and can be done before that angry customer ever walks through your door. Creating a friendly office environment will do wonders to prevent any further hostility when a person first walks in. The simple gestures like printing greeting cards or other ways of acknowledging them says from the very beginning that you care about their business and the troubles they?re facing.

Make sure you listen to exactly what the complaint is based on the assumption that the customer is justified in being angry. Don?t jump to any conclusions until you?ve heard everything they have to say.

One of the most important things is to make sure that you don?t confront emotion with more emotion. Stay clam and collected and also be sure that you let them know that you care about the issue they?re bringing up. If you sound too cold and detached they?ll only become more agitated, and if you return their hostility with any of your own, the situation is going to get a lot worse.

Once the problem is known make sure you come up with effective solutions, no matter what the problem may be. If it?s something on your end, do your best to offer them different ways to make things right.

Make sure that you handle everything yourself from beginning to end. Nothing can annoy someone more than the feeling that they?re being passed around from one person to another. I?ve had to deal with it before just as I?m sure plenty of other people have and it isn?t a pleasant feeling. If they know that you?re going to get to the bottom of the issue they?ll be a lot more confident in your companies ability to handle complaints.

Once the initial meeting is over make sure that you follow up with the person. Using postcard printing in combination with postcard marketing to send a response directly to them letting them know that the issue has been taken care of will help coax them into coming back to do additional business with you.

The follow up is particularly important due to the opportunity it gives you. By using postcard marketing you?re taking a greater effort to show them that you care about their concerns, which will not only make them happy, but also give you a person willing to tell their friends about how effectively you handled the situation.

So long as you aren?t surprised when those complaints do pop up you?ll be in a much better position to answer them. If you go above and beyond by printing greeting cards and using postcard printing you?ll not only solve the problem, but gain a strong customer base at the same time.

The Best Online Paid Surveys That Pay You For Your Opinions


Online paid survey is a great avenue for those who want to earn extra cash from home during their spare time. Hundreds of people are doing it. However, you do need to find those that actually pay you cash. Be careful of those fake ones lying around on the Internet.

How do you find the best online paid surveys that you can trust?

Well, you can use the search engines to find them but this is a very time-consuming method. You?ll be wasting time trying to find them instead of spending time filling out surveys and earn money. So this is not a good approach.

The more reliable way to find the best ones is through Paid Survey Directories. These are sites that provide you a long list of reliable companies that actually pay you for your opinions. They will charge you a small one-time fee but it?s well worth it because you?ll have full access to a long list of companies. These companies have also been pre-screened for their paying rates and reliable service.

These companies who pay people for filling out surveys online value their customer opinions and feedback. They use customer feedbacks to create better products in the future and hope to gain more market share. So, as you can see it?s a WIN-WIN proposition. You give them your opinions about their products or services, they pay you for your time.

We have searched through the Internet and tested many online paid surveys, most of them have low quality list of companies that you don?t want to associate with. They just want your personal information, they don?t pay you for your opinions.

But after tested many sites, we have managed to find 3 best online paid surveys that have reliable companies. They also update their databases on a regular basis, meaning that new companies are added periodically. So, you?ll never run out of surveys to fill.

Hope you find this article useful. See link below for the 3 best online paid surveys available on the Net right now!