The Right Choice Of Color For Your Collaterals


The right colors do make a difference not only in your merchandise but on your marketing collaterals as well. Color gives your brochure printing for one, the look of elegance and value. While the wrong color can make it look unappealing and tacky, too much or too little of it can make your marketing brochures definitely look cheap.

Studies have shown time and again that the human eye is conditioned to recognize colors that look like they do not belong in the group. So if you want your brochure printing collateral to be effective, a more subdued palette would work better than a flashier one. In addition, you must be able to provide one that reflects your core brand. This means that if you are into children?s items for example, marketing brochures that have pastel colors in it will indeed appeal to the younger audience and of course, to their parents.

Although it is better to know the importance of your choice of colors, it is another story to choose and use shades to your advantage. To have the best colors in your marketing brochures to emphasize your brand is vital if you want to be effective. Here are a few suggestions then to turn what you know into definite actions that would make your palette more effective than ever:

Determine your choice according to your brand.

The color menu of your choice reflects your brand identity. And it is not something that you can have right away. The best way to go about it is to have repeated rounds of testing in your brochure printing to ensure that you have the most appropriate palette that will work for your image. If you are a traditional company then subdued color backgrounds and silhouette shots of your stuff can do very well in featuring them in your brochures and catalog printing. On the other hand, a much younger competitor may use a color design that exudes an edgier and hip look in their background and photos.

It should be consistent with your message.

Do not be tempted to use color just because you know for a fact that it makes your collaterals look more attractive. It is one thing to choose your colors; and it is another to adhere to the principle even if your choice does not add to your collaterals? effectiveness. This just means that you cannot choose your color on a whim. If it does not emphasize your message, do not use your color. And if it makes your products fade instead of stand out, definitely, you should select another palette. The key is to establish your shades with the main purpose of your collaterals in mind ? to sell.

The importance of white space.

?White space? is crucial in directing the eye flow in your marketing brochures. The element ensures that each of your products gets its fair share of attention. The ideal balance to your marketing collaterals is to have strong content along with a great design and graphics. When you break up your information into small chunks, you allow your readers to easily digest and understand what you are trying to say. How you position your graphics is as important as the way you write your copy. Do not put too much and too many that your readers would have a hard time getting to your message.

Using your colors effectively can keep your brochure printing consistent and fresh. Your choice of palette ensures that you provide a brand identity that your readers will be able to connect with, and at the same time, provide them with something that they would feel excited every time they see your collaterals.

Does Squidoo Lens Creation Really Work?


Nowadays, if you have been reading the SEO news, you will notice that the term social bookmarking is one very common technique you might have heard so many times in the internet marketing world. These are the proven strategies people are using to drive traffic to their websites. Squidoo Lens Creation is one more, which is massively used in SEO these days. Squidoo is a fairly new company built-in 2005, but it?s already created huge changes in the way people do SEO. Now, it has become one of the more common ways in SEO services.

What Exactly the Squidoo Lenses Do?

The Squidoo site is all about sharing knowledge. The first people on the site used it as FAQ?s or DIY guides for a variety of things. Meanwhile, it?s your chance to show how much you (or at least the people writing for you) know about your niche. With a professional-looking Squidoo lens (a ?lens? being an individual page on Squidoo), you could make you and your company look like experts or the authority for your niche.

Now, imagine if you could combine that kind of promotion with links that point to your site. Remember, Squidoo is now one of the most popular sites on the Internet. It?s a killer combo that will attract both customers and better search engine rankings – if you make your lenses well enough, that is. It all boils down to the quality of the lenses that you upload to the site.

Creating Effective Squidoo Lenses

There?s no ?correct? or ?prescribed? formula for Squidoo lens creation; most of the SEO guys out there developed their methods through trial and error. It?d be a lot quicker and more practical if you were to just get the services of an established professional SEO company to create each lens for you. Not only will you save yourself the trouble of going through that trial and error process, but you?ll also make sure that your lenses will get made right, right away.

Most online marketing companies have their own system and methods for creating lenses for Squidoo. Each one has a unique blend of optimized content and other SEO techniques in order to give maximum results. You may want to use trial packages for two or three different service providers if you don?t have one of your own yet.

Don?t Just Rely On Lenses

A common mistake of many online marketers is to get Squidoo lenses and nothing else. If you?re going to work with a professional SEO company, ask them about their packages that combine Squidoo lens creation with other SEO services. Keep in mind that SEO works best when you integrate several techniques together into a cohesive strategy instead of using them one at a time.

You could, for example, get services to promote your own Squidoo lenses, which in turn promote your site. This little trick magnifies the effect of using the lenses alone, making for results that become visible quicker. The SEO Company you?ll work with will probably suggest some of their article marketing or link building services in conjunction with the lenses.

In the end, Squidoo lenses can be effective if used properly and done the right way. You could jack up the output from your lenses by using them with other SEO techniques. The best idea for using lenses would be to get a reliable SEO company that could integrate all those for you.

Coffee Mugs As Event Promo Items


All year round, many companies have certain events or occasions that they observe. During such events, companies like to take advantage and reward their employees or gift their clients with promotional items. Coffee is one of those beverages that many people cannot do without and is very popular in workplaces and at home. Because coffee is very popular, coffee mugs are widely used and this makes them one of the most ideal items for promotional campaigns. Coffee mugs can be used very effectively for promotion at events because of their versatility and durability. Coffee mugs are a great way to add color to your event and advertise your business and you can give them to your vendors in conferences, trade-shows and are promotional items that can be designed very quickly unlike other items. The advantage of promoting with coffee mugs is that this is a promotional item that will keep your company logo in front of your clients for a whole day every day of the working week. Mugs are handy and functional and apart from the fact that they are used everyday, they are items that can easily be transported from place to place conveniently. Thus using them as event promo items is a great idea because of the above factors. They also come in a wide range of shapes and sizes and this makes them very suitable for any promotional event that a company might want to host.

A company can use giveaway promotional coffee mugs to observe a specific occasion so that the guests will recall the event and the affiliation with the company will result in business for the company. Giving away mugs at company event promos such as tradeshows, product launches, company corporate events and exhibitions is a great way to build a brand image. Such giveaway gifts will always create a positive impression in the minds of clients. This always gives any company leverage with present and future clients. While the cost of such promotional campaigns should never be a factor, they are actually not expensive and the fact that they are cost effective makes them much more viable for use in advertising and marketing a company. Companies can take advantage of the wholesale prices available to purchase coffee mugs in bulk and cut costs further. This is because the cost of purchasing the coffee mugs and having them customized largely depends on the number of mugs you order, the quantity and how many colors you will use to get the coffee mugs customized to your liking.

What is important is that you will not lack a price that fits your budget and whether you go for the more expensive brands or the cheaper brands, coffee mugs will serve you well as event promo items. When you giveaway mugs at event promos, they serve as a symbolic souvenir of something precious that will not just be kept away after being it has been received as a gift. Instead it will go ahead and give your company lots of publicity and this will gradually but steadily build you’re the image of your brand because a coffee mug is an item that has to be used quite regularly. With your company name and logo on the coffee mug, when a customer picks it up at the event promo, it is not the end of acquaintances. It is in effect the beginning of a mutually beneficial business relationship that will last a long time because anytime the customer thinks about a business that you are engaged in, they will first think of you because the coffee mug is always in front of them.